Monday, January 19, 2015

How to dress like your favourite character

A new website called Spylight can help you do exactly that. It lets you shop the wardrobes of your favourite television and movie characters.

Did you love that dress Marnie wore on Season 3, Episode 7 of Girls? Now you can track it down, purchase the dress online and have it delivered to your door. If the exact item of clothing you’re after isn’t available, you’ll be offered a similar alternative.

The site features outfits from shows such as The Mindy Project, New Girl, How I Met Your Mother and films including The Great Gatsby, Bridesmaids and The Hunger Games.

The idea for Spylight originally came about with the help of Zac Efron, one of the site’s co-founders, Casper Daugaard, told Daugaard established the site with the help of his former Yale classmates.

“I was watching the movie Charlie St. Cloud with Zac Efron and saw he was wearing all these cool T-shirts that I decided I had to own,” Mr Daugaard said.

“I couldn’t find them anywhere, so I just despaired. Months later, I stumbled upon one of the T-shirts at American Apparel. That’s when the idea for [the site] popped into my head.”

Daugaard now has established deals with Hollywood studios and works closely with a team of fashion experts who “go on set and hunt down the information we need.”

“The craziest experience has been when major studios like Fox have agreed to enter into formal deals and partnerships with us. I think the studios and networks recognise that we provide a new engagement and monetisation platform — at zero risk to them. I think everyone can tell we care more about the fashion of movies and television than anyone else.”

“The fashion experts do find close matches for everything. Even when we have the exact match, we take the time to track down more affordable alternatives. This practice has uncovered some really cool opportunities for fashion brands that we are currently exploring.”

So next time you spot your favourite character wearing a cute dress or dapper suit, you’ll know where to go.

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